Samantha Busch, wife of NASCAR driver Kyle Busch, signs on to host the 4th Annual Charlotte North Carolina Fashion WeekTM (CNCFW) scheduled September 21-24, 2011 at the Epicentre Pavilion Entertainment Complex in Uptown Charlotte. The Haute Couture Sponsor of this year’s show is InStyler, maker of the popular hair curling iron. “We are extremely excited to have Samantha and InStyler take part in Fashion Week this year”, states Anthony Simons, Director of CNCFW.

This year the event will begin on Wednesday with a special fundraiser and mixer hosted by the American Cancer Society. The event will benefit the charity’s 2012 “Cure by Design” initiative, which joins the fashion, design, and retail communities with the local corporate community to benefit the American Cancer Society. The focus of this special evening is to spotlight designer fashions, and more importantly, the cancer survivors who model these designs. The event is expected to be attended by celebrity guests, local business leaders, and sports luminaries.

Charlotte Fashion Week 2011 will showcase the latest trends featuring a mix of exquisite cocktails dresses and gowns, urban inspired designs, men’s custom tailored suits and couture dinner jackets, and designs made of all natural and sustainable “green” fabrics. New to this year’s program is a children’s runway show scheduled on Thursday, September 22. The retailer, Gap Kids, will style the selected children ranging between the ages of 3-12. Charlotte Fashion Week has partnered with parties and play venue, Monkey Joe’s, to host a meet and greet that will give the young models and their families an opportunity to interact and meet the production team.

In addition to being back in the heart of Uptown Charlotte for a second year, the Pavilion at the Epicentre, known for being the nightlife and dining hub of the city, will host this year’s CNCFW. During the four-day event, the Epicentre will become Fashion Week Central, catering to stylish guests from around the region and providing a nightlife experience synonymous with fashion weeks around the country.

This year, audiences can expect to see an eclectic group of more than 20 emerging designers and retailers, special guests and celebrity appearances, as well as live commentary from the red carpet with Samantha Busch. Each night following the shows, guests need only walk a few steps where they can enjoy live entertainment and after parties and rub elbows with some of the industry’s top professionals. During the day, guests can enjoy lunch and dinner specials as well as an afternoon wine and champagne tasting and shopping experience at several of the local boutiques in the Epicentre.

“We are also excited to have key partners this year that include the Art Institute of Charlotte and Jierh Communications Group” states Simons. The Art Institute has taken on a significant role this year by including many of its’ interactive media, graphic arts, and photography students in the production of the visuals included in the show. The Jierh Communications Group will create an exclusive VIP gifting suite experience for guests attending the opening night mixer, hosted by the American Cancer Society, and will include several brand name exhibitors.

Additional sponsors for CNCFW include Dolce Lusso Salon and Spa, LaNore Divine Shoes, Dessert Specialists, 15 North Roadside Kitchen, SUITE, Fox News Rising, Roberto Raymon Clothing and Lake Norman Photography.

Media sponsors covering the event this year include Fox News Rising, print publications Monarch Magazine, Uptown Magazine, Charlotte Magazine, Where Magazine and national publication, Sheen Magazine. Online publication sponsors include WINK Magazine, Women with Know How, and N-Demand Magazine.

###

About Charlotte NC Fashion Week:
Charlotte NC Fashion Week was established in 2008 as a way for emerging designers to reach a broader audience of consumers, style experts, boutique buyers, and members of the media. CNCFW launched its inaugural event that year at the Blake Hotel. In 2009 The Mint Museum of Art was home to Charlotte Fashion Week, and in its’ most recent year, the Bank of America’s Founder Hall and the Urban Garden served as venue host. The annual event attracts thousands of people from across the country to the Charlotte area and provides opportunities for a variety of small businesses and industry professionals to network with one another and conduct business. Furthermore, Charlotte Fashion Week supports and illuminates the city’s expansion of fashion, art, and culture by adapting to changes in today’s economy and creating ways for those in the industry to affordably advertise their products and services on a local and national level. Tickets for Charlotte NC Fashion Week range between $45 for an advance general admission ticket and $75 for advance VIP tickets. Tickets can be purchased through the event’s website: www.CharlotteNCFashionWeek.com

For public relations and media inquiries please contact Angela Han.
Angela@CharlotteNCFashionWeek.com
Mobile 704-906-2806
Fax 888-644-9230